On February 4, dynasty winery issued a profit warning, the expected group as of December 31, 2012 annual performance swung into deficit. It will be a dynasty winery on hkex first encounter annual loss since 8 years. Dynasty winery will lose the reason for the rise of a drop in sales and distribution costs, poor performance of the proposed China's economic environment and the imported wine competition in domestic wine product sales are down.
Three days later, "Great Wall" wine producers, cofco, China's food (0506, HK) almost the same in the Hong Kong stock exchange issued a profit warning, said the decline in the wine business. On the basis of less than a week, borne liquor (00389, HK) also issued a profit warning, said due to the increasing fierce competition, cost, lead to the annual net profit year-on-year decline.
In addition, changyu wine producers of changyu company also had a "deposit". The news that due to the decline in performance, on February 16, held in yantai changyu company by the provincial general manager to participate in the sales of the mobilization meeting, trying to ease the decline in sales by means of improving dealer margin lead to tight cash flow situation. Relevant department head, changyu company responded that improve the margin is not used to "save", but in order to prevent the dealer of counterfeit goods. But as early as August 2012, changyu a. (000869), A mid-term report released by the company's main business income for the first time since 2002 revenue decline, falling by 2.5% in the first half of 2012. After the third quarter report again to verify the fact that changyu company performance decline. Several major domestic wine company "fall" in succession, cause suspicion of marketing: the bloomy spring wine market, domestic wine why there is no "total" boat ride?